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Myself Robin Gupta Director @ robingupta.comm, A leading seo services provider company. robingupta.comm was founded in 2007 with a vision of providing a comprehensive & well balanced Services, We have more than 350+ clients and still counting. We have helped thousands of websites into gaining their true potential. Our clients include many top companies from US, UK, Australia, Canada, Germany, Italy and Many European Countries. Currently we owns more than 1500 Websites.

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How to enhance SEO Metrics for your Online Business

Posted In SEO,Seo Tips

Posted By Robin Gupta

Posted On August 13, 2012

How to enhance SEO Metrics for your Online Business

When it comes to SEO metrics, many companies implement sophisticated SEO techniques. However, there is always up and down while these techniques are being used in real scenarios. This is because of the change of the online marketing methods or some other reasons pertaining to the company’s policies and procedure. Mainly, below mentioned are 3 important aspects of SEO which must be maintained during the course of search engine optimization:

1.      Tracking the keyword groups over time

The pictorial form of tracking the keywords in groups is one of the best ways to know how the keywords are performing on the search engines for your website. You can group the keyword in the visibility zones so that natural search trends can emerge to start which help you visualize the trends of the keywords in a better manner. It is much easier to understand the trend and take the right steps to improve it over the period of time.

2.      Analyze keyword segment with search visibility

You must segment the keyword based on the business specific.  If they are not segmented, they can only be observed in the form of keyword groups.  For an instance, you can observe the trends based on the woman’s and man’s clothing segment which would give better search visibility information. The difference between two cannot be observed otherwise and you may miss vital information pertaining to the SEO metrics. These trends can be observed on a daily basis so that they can be improved if they show declination. Many SEO experts use these advanced techniques to get familiar with the trends and search visibility rather than the traditional method of keyword analysis.

3.      Know your competitors

Most of the times, webmasters make mistakes of ignoring their competitors. It is highly recommended to know what they are doing for implementing SEO techniques on their websites. It has been noticed that an SEO specialist analyze the competitor’s website in the initial stages of keyword analysis. However, to track the SEO performance on the site, you must get the analysis done on a regular basis. This will help you understand if they are changing their online marketing techniques.

If you want to rank your site on the first pages of search engines, you must know the importance of advanced SEO metrics. This would give you more visibility in terms of performance and success rate. You would be able to take the preventive measures accordingly.


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